Tolerance as a marketing strategy. I rather love it. When I lived for a short time in Argentina in 2006 I studied with some of the economists behind the post-crash market experiment. Thousands of folks in Buenos Aires came together in this gigantic secret warehouse and began trading wares and services. Over time everyone in the city got involved, because it was the only way anyone could get anything. Doctors, airlines, soup to nuts.
So I’m in love with Argentina and Argentines in general (the Italian-infused Spanish accent is so decadent), and I love that the message in this ad is tolerance, live-and-let-live, and permitting a discussion about forcing evolution on The Market.