Taken from The Atlantic’s Daily Dish:
By Andrew Sullivan
Books, printed while you wait:
According to On Demand Books, there are currently five Espresso machines in the U.S. (with 10 others in locations throughout Canada and the U.K.). This, though, will soon change. Dane Neller, CEO of On Demand, said that “within a relatively short period that number will be increasing dramatically.” On Demand is releasing a new model of the machine, version 2.0, which will print books faster–roughly four minutes for a 300-page book as opposed to eight minutes–and be offered at a lower price point. Neller added that the Espresso machine can now be leased as well. The 2.0 model will be on display at the London Book Fair.
How exciting! I wonder whether this will bring back our attention spans. In the past 2 years I’ve only opted to read books rather than articles/magazines/blogs on vacations, even though over the course of a week reading books would likely take exactly as much time. Last year The Atlantic ran an incredible piece about asking whether “Google is making us Stupid” because we as a culture have become addicted to instant gratification and flash attention. But as a result we have traded our experts for generalists. We’ve scrapped our institutional knowledge entirely in favor of the almighty change.
I have a list of books for summer, which I’ll list soon (so I can enjoy crossing them off!).