Fortune 500 and Twitter

So how do the big dogs use social media? Dave Ibsen notes, from Adweek:

[O]ver 1/3 of Fortune 500 corporations are actively using Twitter, of the top 100 companies, nearly 1/2 had a Twitter account.

Four of the top five corporations — Walmart, Chevron, ConocoPhillips and General Electric — “consistently post on their Twitter accounts,” according to the study.

Interestingly, insurance companies are the most likely industry sector to tweet, with food-companies coming in second.

Of course, Twitter is only one aspect of corporate social media marketing programs.

About 22% of Fortune 500 companies have a corporate blog, 19% use podcasting and 31% use video blogging.

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1 Comment

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One response to “Fortune 500 and Twitter

  1. Republicans want want failure, they want things like the insurance companies to continue to rake in billions and to keep the unwealthy at a disadvantage. The infrastructures portion was what we needed to get us going in advancing our country to come into the present but the old conservatives who want to go back to the “simpler times” (ie. slavery, and racial discrimination via lower education). Our country and everyday people need help due to bad financial policy and they are just not getting it. Who is getting it? Big business. God bless America.

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