[O]ver 1/3 of Fortune 500 corporations are actively using Twitter, of the top 100 companies, nearly 1/2 had a Twitter account.
Four of the top five corporations — Walmart, Chevron, ConocoPhillips and General Electric — “consistently post on their Twitter accounts,” according to the study.
Interestingly, insurance companies are the most likely industry sector to tweet, with food-companies coming in second.
Of course, Twitter is only one aspect of corporate social media marketing programs.
About 22% of Fortune 500 companies have a corporate blog, 19% use podcasting and 31% use video blogging.
February 28, 2010 · 12:52 pm